Charabanc becomes British Airways First Scent Partner.
The definitive and the ultimate British luxury travel brand has chosen Charabanc to be their Scent Partner. Sharing the same values of outstanding quality, exceptional luxury and the joy and romance of travel, this is a perfect alliance. The world-famous and very exclusive Concorde lounge is being scented by Charabanc and Charabanc can also be found in British Airways’ VIP cars. British Airways first class is delighted by the brand fit and how much their customers are enjoying the scent in the lounge and in the VIP cars.